Black Friday starts Friday, November 14

Our biggest sale of the year starts November 14

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
In stock · ships insured
−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
In stock · ships insured
−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−25%
Citizen

Silhouette Crystal

Ref. EW2348-56A
Sale price $393.75 Regular price $525
You save $131.25In stock · ships insured
−25%
Citizen

Silhouette Crystal

Ref. EW2344-57A
Sale price $393.75 Regular price $525
You save $131.25In stock · ships insured
−25%
Citizen

Silhouette Crystal

Ref. EM1022-51D
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−25%
Citizen

Silhouette Crystal

Ref. EM0860-51D
Sale price $318.75 Regular price $425
You save $106.25In stock · ships insured
−25%
Citizen

Crystal

Ref. CA0752-58E
Sale price $468.75 Regular price $625
You save $156.25In stock · ships insured
−25%
Citizen

Promaster Geo Trekker

Ref. BY3006-53H
Sale price $618.75 Regular price $825
You save $206.25In stock · ships insured
−25%
Citizen

Calendario Fase lunar

Sale price $468.75 Regular price $625
You save $156.25In stock · ships insured
−25%
Citizen

Promaster Dive

Ref. BN0168-06L
Sale price $337.50 Regular price $450
You save $112.50In stock · ships insured
−25%
Citizen

Promaster Dive

Ref. BN0165-55L
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−25%
Citizen

Promaster Dive

Ref. BN0163-00H
Sale price $337.50 Regular price $450
You save $112.50In stock · ships insured
−25%
Citizen

Promaster Dive

Ref. BN0162-02X
Sale price $337.50 Regular price $450
You save $112.50In stock · ships insured
−25%
Citizen

Disney Mickey Astronaut

Ref. AW1709-54W
Sale price $318.75 Regular price $425
You save $106.25In stock · ships insured
−65%
Gold

Anillo de escalera real

Sale price $983.99 Regular price $2,811.40
You save $1,827.41In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR