Black Friday starts Friday, November 14

Our biggest sale of the year starts November 14

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
In stock · ships insured
−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
In stock · ships insured
−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−64%
Gold

Cadena de caja

16–24 in · 1 mm
Sale price From $421.72 Regular price $1,204.90
You save $783.18In stock · ships insured
−64%
10K Gold

Solid Rope Chain

2–5mm · 20–26 in
Sale price From $561.37 Regular price $1,603.90
You save $1,042.53In stock · ships insured
−65%
14K Gold

Curb Cuban Diamond-Cut Chain

16–26 in
Sale price From $937.12 Regular price $2,677.50
You save $1,740.38In stock · ships insured
−25%
Bulova

Women's Goddess of Time

Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−65%
Gold

Canal Huggies

Sale price $265.51 Regular price $758.60
You save $493.09In stock · ships insured
−65%
Gold

Cadena cubana maciza de 4 mm

16–26 in
Sale price From $1,202.63 Regular price $3,436.10
You save $2,233.47In stock · ships insured
−65%
Gold

Cadena de cuerda sólida

16–24 in · 2 mm
Sale price From $1,046.46 Regular price $2,989.90
You save $1,943.44In stock · ships insured
−65%
Gold

Anillo de Betty Boop

Sale price $370.26 Regular price $1,057.90
You save $687.64In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR