Black Friday starts Friday, November 14

Our biggest sale of the year starts November 14

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
In stock · ships insured
−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
In stock · ships insured
−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−25%
Citizen

Series8 880 GMT

Ref. NB6033-51E
Sale price $1,233.75 Regular price $1,645
You save $411.25In stock · ships insured
−25%
Citizen

Marvel Spider-Man

Ref. CA0429-53W
Sale price $356.25 Regular price $475
You save $118.75In stock · ships insured
−25%
Citizen

Star Wars C-3PO Rewired

Ref. BU4026-05W
Sale price $318.75 Regular price $425
You save $106.25In stock · ships insured
−25%
Citizen

Marvel Miles Morales

Ref. AW1685-00W
Sale price $296.25 Regular price $395
You save $98.75In stock · ships insured
−25%
Citizen

Marvel Spider-Man

Ref. AW1680-03W
Sale price $296.25 Regular price $395
You save $98.75In stock · ships insured
−25%
Citizen

Star Wars R2-D2

Ref. AN3666-51A
Sale price $281.25 Regular price $375
You save $93.75In stock · ships insured
−25%
Bulova

Icon

Sale price $746.25 Regular price $995
You save $248.75In stock · ships insured
−25%
Citizen

Series8 890

Ref. NB6060-58X
Sale price $1,068.75 Regular price $1,425
You save $356.25In stock · ships insured
−65%
14K Gold

Twin Heart Nugget Ring

Sizes 6–11
Sale price From $654.50 Regular price $1,870
You save $1,215.50In stock · ships insured
−65%
14K Gold

Twin Butterfly Ring

Sizes 6–11
Sale price From $406.10 Regular price $1,160.30
You save $754.20In stock · ships insured
−65%
14K Gold

Red Marquise Eternity Ring

Sizes 6–11
Sale price From $468.58 Regular price $1,338.80
You save $870.22In stock · ships insured
−65%
14K Gold

Prism Bracelet

Sale price $749.70 Regular price $2,142
You save $1,392.30In stock · ships insured
−65%
14K Two-Tone Gold

Presidential Greco Bracelet

Sale price $2,217.88 Regular price $6,336.80
You save $4,118.92In stock · ships insured
−65%
14K Two-Tone Gold

Pavé Heart Signet Ring

Sizes 6–11
Sale price From $577.88 Regular price $1,651.10
You save $1,073.22In stock · ships insured
−65%
14K Gold

Pavé Butterfly Ring

Sizes 6–11
Sale price From $734.09 Regular price $2,097.40
You save $1,363.31In stock · ships insured
−65%
14K Gold

Pavé Bear Ring

Sizes 6–11
Sale price From $390.46 Regular price $1,115.60
You save $725.14In stock · ships insured
−65%
14K Gold

Nail Piercing Ring

Sizes 7–9
Sale price $699.12 Regular price $1,997.50
You save $1,298.38In stock · ships insured
−65%
14K Gold

Halo Flower Ring

Sizes 6–11
Sale price From $484.19 Regular price $1,383.40
You save $899.21In stock · ships insured
−64%
14K Gold

Dome Polished Ring

Sizes 6–11
Sale price From $788.38 Regular price $2,252.50
You save $1,464.12In stock · ships insured
−64%
14K Gold

Curb 4-Plaque Bracelet

Sale price $671.62 Regular price $1,918.90
You save $1,247.28In stock · ships insured
−64%
14K Gold

Black Clover Bangle

Sale price $671.62 Regular price $1,918.90
You save $1,247.28In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR