Black Friday starts Friday, November 14

Our biggest sale of the year starts November 14

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
In stock · ships insured
−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
In stock · ships insured
−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−70%
14K White Gold

Round Halo Engagement Ring

Sale price $2,339.70 Regular price $7,799
You save $5,459.30In stock · ships insured
−65%
14K Gold

Clover Bracelet

Sale price From $890.26 Regular price $2,543.60
You save $1,653.34In stock · ships insured
−25%
Citizen

Marvel Wolverine

Ref. AW1435-66W
Sale price $356.25 Regular price $475
You save $118.75In stock · ships insured
−65%
10K Gold

Pave Monaco Miami Cuban Chain

6.5–8.0mm · 20–30 in
Sale price From $2,508.20 Regular price $7,166.30
You save $4,658.10In stock · ships insured
−65%
10K Gold

Polished Presidential Chain

18–24 in
Sale price From $3,045.66 Regular price $8,701.90
You save $5,656.24In stock · ships insured
−25%
Citizen

Promaster Dive E365

Ref. BN1024-01Z
Sale price $543.75 Regular price $725
You save $181.25In stock · ships insured
−25%
Citizen

Calendrier Moonphase

Ref. BU0082-06P
Sale price $521.25 Regular price $695
You save $173.75In stock · ships insured
−25%
Citizen

Calendrier Moonphase

Ref. BU0080-52X
Sale price $543.75 Regular price $725
You save $181.25In stock · ships insured
−25%
Citizen

Calendrier Moonphase

Ref. BU0088-51H
Sale price $543.75 Regular price $725
You save $181.25In stock · ships insured
−25%
Citizen

Promaster Dive Automatic

Ref. NY0155-07X
Sale price $431.25 Regular price $575
You save $143.75In stock · ships insured
−25%
Citizen

Promaster Dive Automatic

Ref. NY0158-09L
Sale price $431.25 Regular price $575
You save $143.75In stock · ships insured
−25%
Citizen

Series8 831

Ref. NB6059-57P
Sale price $843.75 Regular price $1,125
You save $281.25In stock · ships insured
−25%
Citizen

Series8 870

Ref. NA1034-51H
Sale price $1,196.25 Regular price $1,595
You save $398.75In stock · ships insured
−25%
Citizen

Promaster Dive

Ref. BN0227-25X
Sale price $446.25 Regular price $595
You save $148.75In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR