Black Friday starts Friday, November 14

Our biggest sale of the year starts November 14

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
In stock · ships insured
−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
In stock · ships insured
−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−25%
Citizen

Promaster Dive

Ref. BN0227-09L
Sale price $468.75 Regular price $625
You save $156.25In stock · ships insured
−25%
Citizen

Promaster Dive

Ref. BN0228-06W
Sale price $468.75 Regular price $625
You save $156.25In stock · ships insured
−25%
Citizen

Star Wars Trench Run

Ref. JG2109-50W
Sale price $356.25 Regular price $475
You save $118.75In stock · ships insured
−25%
Bulova

Super Seville

Sale price $596.25 Regular price $795
You save $198.75In stock · ships insured
−25%
Bulova

Sutton

Sale price $487.50 Regular price $650
You save $162.50In stock · ships insured
−25%
Bulova

Super Seville

Sale price $581.25 Regular price $775
You save $193.75In stock · ships insured
−25%
Bulova

Series X Precisionist

Sale price $821.25 Regular price $1,095
You save $273.75In stock · ships insured
−25%
Bulova

Women's Rubaiyat Autumn

Sale price $1,087.50 Regular price $1,450
You save $362.50In stock · ships insured
−25%
Bulova

Women's Rubaiyat Summer

Sale price $821.25 Regular price $1,095
You save $273.75In stock · ships insured
−25%
Bulova

Women's Surveyor

Sale price $296.25 Regular price $395
You save $98.75In stock · ships insured
−25%
Citizen

Carson

Ref. CA4540-54A
Sale price $506.25 Regular price $675
You save $168.75In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR