Black Friday starts Friday, November 14

Our biggest sale of the year starts November 14

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
In stock · ships insured
−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
In stock · ships insured
−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−65%
Gold

Tachuelas de pepita XXL

Sale price $298.58 Regular price $853.10
You save $554.52In stock · ships insured
−65%
Gold

Aros de bambú XXL

Sale price $1,564.64 Regular price $4,470.40
You save $2,905.76In stock · ships insured
−65%
Gold

Tacos de pepita XL

Sale price $250.81 Regular price $716.60
You save $465.79In stock · ships insured
−65%
Gold

Tacos África XL

Sale price $358.33 Regular price $1,023.80
You save $665.47In stock · ships insured
−65%
Gold

Pepitas africanas

Sale price $143.32 Regular price $409.50
You save $266.18In stock · ships insured
−65%
Gold

Colgante de dragón

Sale price $281.15 Regular price $803.30
You save $522.15Available to order
−65%
Gold

Charm Mal De Ojo

Rojo
Sale price $234.29 Regular price $669.40
You save $435.11In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR