Black Friday starts Friday, November 14

Our biggest sale of the year starts November 14

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
In stock · ships insured
−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
In stock · ships insured
−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−65%
Gold

Cadena cubana sólida de Miami

4–8mm · 20–30 in · 8 mm
Sale price From $12,418.66 Regular price $35,481.90
You save $23,063.24In stock · ships insured
−65%
Gold

Cadena Franco Sólida

18–26 in · 6 mm
Sale price From $13,307.17 Regular price $38,020.50
You save $24,713.33In stock · ships insured
−65%
Gold

Cadena Figaro sólida

16–26 in · 7 mm
Sale price From $3,935.92 Regular price $11,245.50
You save $7,309.58In stock · ships insured
−65%
Gold

Cadena de monedas con espejo

16–24 in · 3 mm
Sale price From $577.88 Regular price $1,651.10
You save $1,073.22In stock · ships insured
−65%
Gold

Cadena cubana de 2,5 mm

16–24 in
Sale price From $734.09 Regular price $2,097.40
You save $1,363.31In stock · ships insured
−25%
Bulova

Icono de Bulova

Sale price $731.25 Regular price $975
You save $243.75In stock · ships insured
−25%
Bulova

Moderno

Sale price $393.75 Regular price $525
You save $131.25In stock · ships insured
−25%
Bulova

Crystal Octava

Sale price $521.25 Regular price $695
You save $173.75In stock · ships insured
−25%
Bulova

Clownfish Snorkel

Sale price $262.50 Regular price $350
You save $87.50In stock · ships insured
−25%
Bulova

Sea Turtle Snorkel

Sale price $262.50 Regular price $350
You save $87.50In stock · ships insured
−25%
Bulova

Blue Tang Fish Snorkel

Sale price $262.50 Regular price $350
You save $87.50In stock · ships insured
−25%
Bulova

MIL-SHIPS

Sale price $937.50 Regular price $1,250
You save $312.50In stock · ships insured
−25%
Bulova

MIL-SHIPS

Sale price $937.50 Regular price $1,250
You save $312.50In stock · ships insured
−25%
Bulova

Millenia Modern

Sale price $787.50 Regular price $1,050
You save $262.50In stock · ships insured
−25%
Bulova

Latin Grammy Millenia

Sale price $637.50 Regular price $850
You save $212.50In stock · ships insured
−25%
Bulova

Crystal Phantom

Sale price $543.75 Regular price $725
You save $181.25In stock · ships insured
−25%
Bulova

Modern Futuro

Sale price $562.50 Regular price $750
You save $187.50In stock · ships insured
−25%
Bulova

Lunar Pilot

Sale price $562.50 Regular price $750
You save $187.50In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR