−70%
Black Friday · Through November 30
Extra 10% off all watches
Use the code at checkout on every watch, sale prices included.
Code
WATCH10
Online only, through November 30, 2026 at 11:59 pm PT. One discount code per watch.
Black Friday starts Friday, November 14
Our biggest sale of the year starts November 14
75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.
-
Starts Nov 14
75%off DiamondsRings, hoops, tennis bracelets and pendantsShop now -
Starts Nov 14
70%off Solid gold jewelryChains, rings, pendants and earringsShop now -
Starts Nov 14
80%off Sterling silverChains and pendantsShop now -
Starts Nov 14
20%off Custom name pendantsMade to order in 10K or 14K goldShop now -
Starts Nov 14
10%off Screw-back studsEveryday 14K gold studsShop now -
Starts Nov 14
40%off retail Select Citizen & BulovaTakes marked-down watches to 40% off retailCode BF40Shop now -
Starts Nov 14
Extra10%off Every other watchSale prices included, all NovemberCode WATCH10Shop now
Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.
Shop by offer
Black Friday picks
DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−65%
14K White Gold
X-Motif Antique Style Ring
Sale price From $733.25
Regular price $2,095
In stock · ships insured
−70%
14K White Gold
Simple Single Lane Band
Sale price $478.50
Regular price $1,595
In stock · ships insured
GoldSolid 10K and 14K gold at 70% off, never plated.
−65%
14K Two-Tone Gold
Fancy Saturn Necklace
Sale price $702.83
Regular price $2,008.10
In stock · ships insured
−64%
−65%
14K Tri-Color Gold
Triple Butterfly Choker
Sale price $546.66
Regular price $1,561.90
In stock · ships insured
SilverSterling silver chains and pendants at 80% off.
−70%
Sterling Silver
Solid Curb Chain
Sale price From $286.02
Regular price $953.40
In stock · ships insured
−70%
Sterling Silver
Double Sided Our Lady of Guadalupe and Saint Jude Pendant
Sale price From $51.66
Regular price $172.20
In stock · ships insured
−70%
Sterling Silver
Diamond Cut Crucifix Cross Pendant
Sale price $21.42
Regular price $71.40
In stock · ships insured
Custom namesName pendants made to order, 20% off. Chain sold separately.
Citizen & BulovaSelect Citizen and Bulova at 40% off retail with code BF40.
−25%
−25%
−25%
All November · Every watch
An extra 10% off every watch
Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.
Code
WATCH10
Shop watches, code appliedOnline only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.
WATCH10 · Every watch house is included
Shop the deal by brand
Every Black Friday deal
Sold out−20%
Seiko
Prospex "Sunbeam" Alpinist
Sale price $620
Regular price $775
You save $155Ask about availability
Sold out−20%
Seiko
Presage Cocktail Time "Old Clock"
Sale price $360
Regular price $450
You save $90Ask about availability
Sold out−20%
Sold out−20%
Sold out−25%
Bulova
Archive Lunar Pilot Chronograph
Sale price $671.25
Regular price $895
You save $223.75Ask about availability
−20%
Sold out
−10%
Sold out−25%
Citizen
Star Wars Rebel Pilot
Sale price $356.25
Regular price $475
You save $118.75Ask about availability
−10%
−70%
Citizen
Eco Drive Chronograph
Sale price $208.50
Regular price $695
You save $486.50In stock · ships insured
−25%
−70%
Citizen
Women's Eco Drive Axiom
Sale price $118.50
Regular price $395
You save $276.50In stock · ships insured
−70%
−70%
−65%
10K Gold
Diamond Baguette Twist Tennis Bracelet
Sale price $2,623.25
Regular price $7,495
You save $4,871.75In stock · ships insured
−64%
14K Gold
Oval Birthstone Solitaire Ring
Sale price From $371.88
Regular price $1,062.50
You save $690.62In stock · ships insured
−25%
−25%
−25%
Citizen
Star Wars Trench Run
Sale price $356.25
Regular price $475
You save $118.75In stock · ships insured
−70%
−70%
−70%
−25%
Lifetime Authenticity Guarantee
Every watch and every piece of jewelry carries our guarantee.
Fully insured shipping
Complimentary on orders over $200, with an adult signature on delivery.
Signature packaging
Every order arrives in our protective Elizalde gift box.
Questions?
Our team is a chat, call or visit away.
