Black Friday starts Friday, November 14

Our biggest sale of the year starts November 14

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
In stock · ships insured
−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
In stock · ships insured
−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−65%
10K Gold

Small Nugget Heart Ring

Sizes 6–9½
Sale price From $143.32 Regular price $409.50
You save $266.18In stock · ships insured
−65%
14K Gold

Diamond Cut Figaro Chain

16–24 in · 3mm
Sale price From $437.32 Regular price $1,249.50
You save $812.18Available to order
−65%
10K Gold

Polished Milano Chain

2.0–5.0mm · 20–26 in
Sale price From $477.75 Regular price $1,365
You save $887.25In stock · ships insured
−65%
Gold

Nugget Heart Ring

Sale price $203.03 Regular price $580.10
You save $377.07In stock · ships insured
−65%
10K Gold

Large Nugget Studs

Sale price $143.32 Regular price $409.50
You save $266.18In stock · ships insured
−64%
14K Gold

Mirror Valentine Chain

16–24 in · 2.5mm
Sale price From $421.72 Regular price $1,204.90
You save $783.18In stock · ships insured
−65%
Gold

Nugget Signet Ring

Sale price $358.33 Regular price $1,023.80
You save $665.47In stock · ships insured
−65%
10K Gold

Small Nugget Studs

Sale price $131.39 Regular price $375.40
You save $244.01In stock · ships insured
−65%
10K Gold

Heart Nugget Charm

3 sizes
Sale price From $107.48 Regular price $307.10
You save $199.62In stock · ships insured
−65%
14K Gold

Thin Box Chain

16–20 in
Sale price From $203.03 Regular price $580.10
You save $377.07In stock · ships insured
−65%
14K Gold

Hello Kitty Ring

Sale price $484.19 Regular price $1,383.40
You save $899.21Available to order
−65%
14K Gold

Nugget Curb Chain

16–24 in · 4mm
Sale price From $656 Regular price $1,874.30
You save $1,218.30In stock · ships insured
−25%
Citizen

TSUYOSA Automatic

Ref. NJ0151-53M
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−65%
14K Gold

Modern Cross Pendant

Sale price $93.73 Regular price $267.80
You save $174.07In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR