Black Friday starts Friday, November 14

Our biggest sale of the year starts November 14

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
In stock · ships insured
−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
In stock · ships insured
−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−25%
Bulova

Marine Star

Sale price $671.25 Regular price $895
You save $223.75In stock · ships insured
−25%
Bulova

Modern Quadra

Sale price $337.50 Regular price $450
You save $112.50In stock · ships insured
−25%
Bulova

Modern Quadra

Sale price $337.50 Regular price $450
You save $112.50In stock · ships insured
−25%
Bulova

Modern Futuro

Sale price $393.75 Regular price $525
You save $131.25In stock · ships insured
−25%
Bulova

Lunar Pilot

Sale price $521.25 Regular price $695
You save $173.75In stock · ships insured
−25%
Citizen

Promaster Dive Automatic

Ref. NY0156-04E
Sale price $446.25 Regular price $595
You save $148.75In stock · ships insured
−25%
Citizen

Promaster Dive Automatic

Ref. NY0154-51L
Sale price $506.25 Regular price $675
You save $168.75In stock · ships insured
−25%
Citizen

Promaster Dive Automatic

Ref. NY0151-59X
Sale price $487.50 Regular price $650
You save $162.50In stock · ships insured
−25%
Citizen

Promaster Dive Automatic

Ref. NY0137-09A
Sale price $506.25 Regular price $675
You save $168.75In stock · ships insured
−25%
Citizen

TSUYOSA 37mm

Ref. NJ0200-50Z
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−25%
Citizen

TSUYOSA Minnie Mouse

Ref. NJ0156-50W
Sale price $393.75 Regular price $525
You save $131.25In stock · ships insured
−25%
Citizen

TSUYOSA Automatic

Ref. NJ0151-53Z
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−25%
Citizen

TSUYOSA Automatic

Ref. NJ0151-53X
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−25%
Citizen

TSUYOSA Automatic

Ref. NJ0150-56Z
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−25%
Citizen

TSUYOSA Automatic

Ref. NJ0150-56X
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−25%
Citizen

TSUYOSA Automatic

Ref. NJ0150-56E
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−25%
Citizen

Series8 870

Ref. NA1037-53L
Sale price $1,196.25 Regular price $1,595
You save $398.75In stock · ships insured
−25%
Citizen

Series8 870

Ref. NA1036-56E
Sale price $1,196.25 Regular price $1,595
You save $398.75In stock · ships insured
−25%
Citizen

Promaster Skyhawk A-T

Ref. JY8127-59E
Sale price $671.25 Regular price $895
You save $223.75In stock · ships insured
−25%
Citizen

Disney Ratatouille

Ref. FE7103-04W
Sale price $262.50 Regular price $350
You save $87.50In stock · ships insured
−25%
Citizen

Disney Mickey Classic

Ref. FE7093-57W
Sale price $281.25 Regular price $375
You save $93.75In stock · ships insured
−25%
Citizen

Disney Dancing Minnie

Ref. FE6106-52W
Sale price $296.25 Regular price $395
You save $98.75In stock · ships insured
−25%
Citizen

Disney Gardening Minnie

Ref. FE6087-04W
Sale price $281.25 Regular price $375
You save $93.75In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR