Black Friday starts Friday, November 14

Our biggest sale of the year starts November 14

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 40% off select Citizen and Bulova watches. Until then, take an extra 10% off every watch with code WATCH10.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for the select Citizen and Bulova watches; WATCH10 takes an extra 10% off every other watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
In stock · ships insured
−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
In stock · ships insured
−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. During Black Friday, select Citizen and Bulova watches take BF40 instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−70%
Sterling Silver

Thin Polished Cross Pendant

2 sizes
Sale price From $31.50 Regular price $105
You save $73.50In stock · ships insured
−25%
Bulova

Women's Sutton

Ref. 97L191
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−65%
14K Gold

Clover Choker Necklace

Sale price $281.15 Regular price $803.30
You save $522.15In stock · ships insured
−65%
14K Gold

Solid Heart Bracelet

Sale price $265.51 Regular price $758.60
You save $493.09In stock · ships insured
−70%
Sterling Silver

Solid Figaro Chain

1.5–7.0mm · 16–26 in
Sale price From $35.28 Regular price $117.60
You save $82.32In stock · ships insured
−70%
Sterling Silver

Solid Curb Chain

4.0mm · 22–26 in
Sale price From $286.02 Regular price $953.40
You save $667.38In stock · ships insured
−70%
Sterling Silver

Solid Cuban Chain

5.5–8.0mm · 18–28 in
Sale price From $170.10 Regular price $567
You save $396.90In stock · ships insured
−70%
Sterling Silver

Solid Cable Chain

1.5mm · 16–20 in
Sale price From $37.80 Regular price $126
You save $88.20In stock · ships insured
−65%
14K Tri-Color Gold

Turtle Ring

Sizes 6–11
Sale price From $452.93 Regular price $1,294.10
You save $841.17In stock · ships insured
−25%
Citizen

Zenshin 60 Mechanical

Ref. NK5020-58X
Sale price $581.25 Regular price $775
You save $193.75In stock · ships insured
−65%
14K Gold

Labubu Pendant

2 sizes
Sale price From $187.42 Regular price $535.50
You save $348.08In stock · ships insured
−65%
14K Gold

Plumeria Flower Pendant

3 sizes
Sale price From $156.20 Regular price $446.30
You save $290.10In stock · ships insured
−65%
14K Gold

Saturn Rolo Chain

16–20 in
Sale price From $296.76 Regular price $847.90
You save $551.14In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR