Black Friday75% off diamonds · 70% off gold jewelry · 80% off silver · 30–40% off select Citizen & Bulova

Shop the sale

Black Friday · Through November 30

Extra 10% off all watches

Use the code at checkout on every watch, sale prices included.

Code WATCH10

Online only, through November 30, 2026 at 11:59 pm PT. One discount code per watch.

Just in · Newest first

New Arrivals

The newest pieces in our case, all in one place: solid gold and sterling silver jewelry, plus the latest watches, including two Swiss brands new to Elizalde, Frederique Constant and Alpina.

Everything, newest first

Black Friday −32%−25%
Bulova

Women's X Marc Anthony Harmony

Ref. 96L360
Sale price $393.75 Regular price $525
Black Friday $354.37 32% off · code WATCH10
You save $131.25In stock · ships insured
Black Friday −32%−25%
Bulova

Women's Goddess of Time "Sophia"

Ref. 97P184
Sale price $371.25 Regular price $495
Black Friday $334.12 32% off · code WATCH10
You save $123.75In stock · ships insured
Black Friday −32%−25%
Bulova

Women's Goddess of Time "Sophia"

Ref. 98P237
Sale price $371.25 Regular price $495
Black Friday $334.12 32% off · code WATCH10
You save $123.75In stock · ships insured
Black Friday −32%−25%
Bulova

Surveyor X Marc Anthony

Ref. 97A205
Sale price $637.50 Regular price $850
Black Friday $573.75 32% off · code WATCH10
You save $212.50In stock · ships insured
Black Friday −32%−25%
Bulova

Surveyor Automatic

Ref. 98A338
Sale price $446.25 Regular price $595
Black Friday $401.62 32% off · code WATCH10
You save $148.75In stock · ships insured
Black Friday −32%−25%
Bulova

Surveyor Automatic

Ref. 97A203
Sale price $468.75 Regular price $625
Black Friday $421.87 32% off · code WATCH10
You save $156.25In stock · ships insured
Black Friday −32%−25%
Bulova

Prestige Automatic

Ref. 98A339
Sale price $637.50 Regular price $850
Black Friday $573.75 32% off · code WATCH10
You save $212.50In stock · ships insured
Black Friday −32%−25%
Bulova

Prestige Automatic

Ref. 97A206
Sale price $618.75 Regular price $825
Black Friday $556.87 32% off · code WATCH10
You save $206.25In stock · ships insured
Black Friday −32%−25%
Bulova

Maquina Automatic

Ref. 97A207
Sale price $731.25 Regular price $975
Black Friday $658.12 32% off · code WATCH10
You save $243.75In stock · ships insured

Lifetime Authenticity Guarantee

Genuine materials and accurate representation on every piece we sell.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature Elizalde packaging

Every piece arrives in our protective gift box, ready to give.

Concierge service

Personal guidance by live chat, phone or email.

New gold jewelry and watches from Bakersfield’s family jeweler

New Arrivals is where new pieces at Elizalde Jewelers show up first, newest at the top: solid 10K and 14K gold chains, pendants, chokers, rings and earrings, sterling silver religious pendants, and watches from Accutron, Citizen, Bulova and Seiko, along with our newest Swiss brands, Frederique Constant and Alpina.

Our family has served Bakersfield since 1994. Every order ships fully insured in signature Elizalde packaging and is backed by our Lifetime Authenticity Guarantee.

EMPTY DOM REMOVE PROTECTOR