Black Friday · Through November 30

Extra 10% off all watches

Use the code at checkout on every watch, sale prices included.

Code WATCH10

Online only, through November 30, 2026 at 11:59 pm PT. One discount code per watch.

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Seiko - Brand New

Seiko Essentials Collection - SUR430

  • Quartz movement
  • 36.9 mm case
  • 100 m water resistant
Sale price $202.50
Regular price $225.00
Sale

About this timepiece

Bright, balanced and quietly confident, the Seiko Essentials (ref. SUR430) is a men's quartz watch that blends dress and sport style with real ease. A white sunray dial sits beneath sleek gold stick markers and gold hands, with a day/date calendar adding practical detail. The two-tone stainless steel case and bracelet round out a handsome, versatile look that moves easily from weekday meetings to weekend plans.

Inside, Seiko's quartz caliber 6N43 drives the hands along with the day and date display. The 36.9mm case measures just 8.83mm thick, so it keeps a trim profile that sits neatly under a shirt cuff, and a Hardlex crystal protects the dial. Water resistance to 100 meters offers welcome peace of mind in daily life, and the 18mm lug width completes a classic design made for everyday wear.

Features

  • White sunray dial – brightened by sleek gold stick markers and gold hands.
  • Day-date calendar – the day and date shown together for easy reference.
  • Two-tone stainless steel – a versatile finish on both the case and the bracelet.
  • Caliber 6N43 quartz – Seiko quartz movement powering the time and day-date display.
  • 100m water resistance – rated to 10 bar for worry-free everyday wear.

Specifications

  • Reference: SUR430
  • Collection: Essentials
  • Gender: Men's
  • Movement: Quartz
  • Caliber: 6N43
  • Functions: Day/date calendar
  • Case Material: Two-tone stainless steel case
  • Diameter: 36.9 mm
  • Thickness: 8.83 mm
  • Lug Width: 18 mm
  • Dial Color: White (sunray)
  • Crystal Material: Hardlex crystal
  • Strap: Two-tone stainless steel bracelet
  • Water Resistance: 10 bar, 100 meters (330 feet)

Timepiece History

Seiko's story began in 1881, when a 21-year-old entrepreneur, Kintaro Hattori, opened a shop selling and repairing watches and clocks in central Tokyo. The first watch to carry the Seiko name followed in 1924, and Seiko went on to introduce a long line of watchmaking firsts, including the Quartz Astron, the world's first quartz wristwatch, on December 25, 1969. In 2024, Seiko celebrated the 100th anniversary of the Seiko brand.

The SUR430 is part of Seiko Essentials, a collection that pairs classic and contemporary design with dependable performance, made to keep you stylish and on time on any occasion.

  • Only 2 left in stock

Payment options

Pay over time with Shop Pay, PayPal, or lease-to-own.

See all financing options, including Synchrony Luxury in store
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Lease-to-own · Acima or Progressive No credit needed* · 90-day purchase option

Lease-to-own is not a loan or credit, so there's no APR. Your payment amount and schedule are set in your lease agreement and depend on your state and pay schedule. The lowest-cost way to own is the 90-day purchase option.

Acima Leasing

  • Approvals up to $5,000
  • 90-day early purchase option (3 months in CA)
  • Own in 12, 18 or 24 months
  • Payments set around your payday
Apply now

Progressive Leasing

  • No credit needed*
  • 90-day purchase option (3 months in CA)
  • 12 months to ownership
  • Weekly, bi-weekly or monthly payments
Apply now

Apply above to see your approval amount, or choose Acima or Progressive Leasing at checkout to apply and sign your lease in minutes. Questions? Call us at 661-861-8414.

  • Authorized Seiko retailer
  • Manufacturer warranty
  • Free shipping
  • Ready to ship in 1–2 business days

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