Black Friday · Through November 30

Extra 10% off all watches

Use the code at checkout on every watch, sale prices included.

Code WATCH10

Online only, through November 30, 2026 at 11:59 pm PT. One discount code per watch.

Solid gold. Never plated. · Since 1994

The Entire Collection

Solid gold chains, pendants, rings and earrings that won’t fade or peel, custom name pieces made by our jewelers, and watches from Accutron to Timex, all in one place.

Everything we carry

−65%
14K Gold

Small Channel Huggies

Sale price $265.51 Regular price $758.60
You save $493.09In stock · ships insured
−25%
Citizen

TSUYOSA 37mm

Ref. NJ0200-50X
Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−25%
Bulova

Maquina Automatic

Ref. 98A321
Sale price $693.75 Regular price $925
You save $231.25In stock · ships insured
−70%
Citizen

Eco Drive Chronograph

Sale price $208.50 Regular price $695
You save $486.50In stock · ships insured
−25%
Citizen

Zenshin 60 Mechanical

Ref. NK5020-58P
Sale price $581.25 Regular price $775
You save $193.75In stock · ships insured
−65%
14K Gold

Classic Valentino Chain

16–24 in
Sale price $531.05 Regular price $1,517.30
You save $986.25In stock · ships insured
−65%
14K Gold

Contour Wave Ring

Sizes 6–8
Sale price $296.76 Regular price $847.90
You save $551.14In stock · ships insured
−65%
14K Tri-Color Gold

Singapore Chain

16–24 in
Sale price $484.19 Regular price $1,383.40
You save $899.21In stock · ships insured
−25%
Bulova

Women's Goddess of Time

Sale price $371.25 Regular price $495
You save $123.75In stock · ships insured
−65%
14K Gold

Frog Love Ring

Sizes 6–11
Sale price From $359.24 Regular price $1,026.40
You save $667.16In stock · ships insured

Gold is forever

Solid gold. Never plated.

Every piece we label as gold is genuine solid gold. It won’t fade, peel or wear away like plated jewelry, and it’s made to be worn every day by real jewelers with over 50 years of combined experience.

10K & 14K
solid gold
50+ yrs
combined experience
1994
serving Bakersfield

Lifetime Authenticity Guarantee

Genuine materials and accurate representation on every piece we sell.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature Elizalde packaging

Every piece arrives in our protective gift box, ready to give.

Concierge service

Personal guidance by live chat, phone or email.

Dulce was super knowledgeable on gold and the different links. She helped me pick something perfect that matched my wife’s taste.
Jesus · anniversary necklace

Gold jewelry & watches from Bakersfield

Our story began in 1994 inside Bakersfield’s Mercado Latino, and more than 30 years later Elizalde Jewelers is still a family business. Shop solid 10K and 14K gold chains, from Miami Cuban, rope and figaro to Milano, along with pendants, rings, earrings and bracelets, custom name pendants made by our own jewelers, and watches from Accutron, Bulova, Citizen, Junghans, Seiko and Timex.

Every order ships fully insured in signature Elizalde packaging and is backed by our Lifetime Authenticity Guarantee. Questions about sizing, gold or a gift? Our team is a chat, call or email away.

EMPTY DOM REMOVE PROTECTOR