Black Friday · November 14–30

Black Friday, up to 80% off

75% off diamonds, 70% off solid gold, 80% off sterling silver, 20% off custom name pendants and 10% off screw-back studs, taken off in your cart. Sale-priced Citizen and Bulova watches are 30% off retail with code WATCH10, and select styles are 40% off with code BF40.

Black Friday prices run November 14–30, 2026 and end at 11:59 pm PT on November 30. Jewelry prices come off automatically in your cart. BF40 is for our select Citizen and Bulova picks. WATCH10 takes an extra 10% off every other watch, bringing sale-priced Citizen and Bulova to 30% off retail. One code per watch.

Black Friday · November 14–30

Select Citizen & Bulova, 40% off retail

Already marked down online. Code BF40 takes our picks to 40% off the manufacturer's retail price. Every other sale-priced Citizen and Bulova is 30% off retail with WATCH10.

Code BF40
Shop with BF40 applied

Valid November 14–30, 2026 at 11:59 pm PT on the Citizen and Bulova watches in our 40% off collection. One code per watch.

Shop by offer

Black Friday picks

DiamondsDiamond rings, hoops and tennis bracelets at 75% off.
Black Friday −75%−70%
14K White Gold

Solitaire Ring

Sizes 6–11
Sale price From $1,078.50 Regular price $3,595
Black Friday From $898.71 75% off
In stock · ships insured
Black Friday −75%−65%
14K White Gold

X-Motif Antique Style Ring

Sizes 6–10
Sale price From $733.25 Regular price $2,095
Black Friday From $523.76 75% off
In stock · ships insured
Black Friday −75%−70%
14K White Gold

Simple Single Lane Band

Sizes 6–11
Sale price $478.50 Regular price $1,595
Black Friday $398.73 75% off
In stock · ships insured
Man wearing a gold-tone Bulova watch on a brown leather strap

All November · Every watch

An extra 10% off every watch

Take an extra 10% off every watch we carry with code WATCH10, sale prices included. On sale-priced Citizen and Bulova, that's 30% off retail. Free insured shipping on orders over $200.

Code WATCH10
Shop watches, code applied

Online only, through November 30, 2026 at 11:59 pm PT. One discount code per watch. Our select Citizen and Bulova picks take BF40 for 40% off retail instead.

WATCH10 · Every watch house is included

Shop the deal by brand

Shop all watches

Every Black Friday deal

−20%
Seiko

5 Sports SKX

Ref. SRPL87
Sale price $320 Regular price $400
You save $80In stock · ships insured
−10%
Seiko

5 Sports SKX

Ref. SRPL83
Sale price $405 Regular price $450
You save $45In stock · ships insured
−10%
Seiko

5 Sports

Ref. SRPD93
Sale price $315 Regular price $350
You save $35In stock · ships insured
−70%
Citizen

Eco Drive Chronograph

Sale price $208.50 Regular price $695
You save $486.50In stock · ships insured
−70%
Citizen

Axiom SC

Ref. CA4583-01E
Sale price $202.50 Regular price $675
You save $472.50In stock · ships insured
Black Friday −32%−25%
Bulova

Lunar Pilot

Sale price $671.25 Regular price $895
Black Friday $604.12 32% off · code WATCH10
You save $223.75In stock · ships insured
−70%
Citizen

Marvel Heroes

Ref. AW2037-04W
Sale price $88.50 Regular price $295
You save $206.50In stock · ships insured
−70%
Citizen

Women's Eco Drive Axiom

Sale price $118.50 Regular price $395
You save $276.50In stock · ships insured
−70%
Citizen

Axiom SC

Ref. CA4582-54E
Sale price $217.50 Regular price $725
You save $507.50In stock · ships insured
−70%
Citizen

Axiom

Ref. BM7582-56E
Sale price $142.50 Regular price $475
You save $332.50In stock · ships insured
Black Friday −75%−65%
10K Gold

Diamond Baguette Twist Tennis Bracelet

0.75 CTW
Sale price $2,623.25 Regular price $7,495
Black Friday $1,873.79 75% off
You save $5,621.21In stock · ships insured
Black Friday −70%−64%
14K Gold

Oval Birthstone Solitaire Ring

Sizes 6–11
Sale price From $371.88 Regular price $1,062.50
Black Friday From $318.74 70% off
You save $743.76In stock · ships insured
Black Friday −40%−25%
Bulova

Modern Quadra

Sale price $337.50 Regular price $450
Black Friday $270 40% off · code BF40
You save $112.50In stock · ships insured
Black Friday −40%−25%
Bulova

Modern Quadra

Sale price $337.50 Regular price $450
Black Friday $270 40% off · code BF40
You save $112.50In stock · ships insured
Black Friday −32%−25%
Citizen

Star Wars Trench Run

Ref. JG2109-50W
Sale price $356.25 Regular price $475
Black Friday $320.62 32% off · code WATCH10
You save $118.75In stock · ships insured
−70%
Citizen

Carson

Ref. AW1770-53L
Sale price $165 Regular price $550
You save $385In stock · ships insured
−70%
Citizen

Carson

Sale price $217.50 Regular price $725
You save $507.50In stock · ships insured

Lifetime Authenticity Guarantee

Every watch and every piece of jewelry carries our guarantee.

Fully insured shipping

Complimentary on orders over $200, with an adult signature on delivery.

Signature packaging

Every order arrives in our protective Elizalde gift box.

Questions?

Our team is a chat, call or visit away.

EMPTY DOM REMOVE PROTECTOR