- Quartz movement
- 39.6 mm case
- 100 m water resistant
Black Friday · Through November 30
Extra 10% off all watches
Use the code at checkout on every watch, sale prices included.
Online only, through November 30, 2026 at 11:59 pm PT. One discount code per watch.
Seiko - Brand New
Seiko Essentials Collection - SUR355
About this timepiece
Crisp, capable and handsomely understated, the Seiko Essentials (ref. SUR355) is a men's quartz watch that moves easily between workday wear and dressier evenings. Its black sunray dial pairs a day/date calendar with LumiBrite on the hands and markers, so the details that matter are always clear at a glance. Crafted in stainless steel at 39.6mm, the watch mixes polished and brushed finishes for a look that feels both sporty and refined.
Seiko's caliber 6N43 quartz movement runs the time and day/date display inside a case just 8.8mm thick. A screw-down case back accompanies 10 bar, 100 meters of water resistance, and a Hardlex crystal protects the dial. Finished on a matching stainless steel bracelet, it is a classic dress/sport watch that suits almost any wardrobe.
Features
- Black sunray dial – a classic, light-catching face with a day/date calendar.
- Polished and brushed steel – contrasting finishes across the 39.6mm stainless steel watch.
- LumiBrite hands and markers – keeps the time readable in low light.
- Screw-down case back – paired with 10 bar, 100 meters of water resistance.
- Caliber 6N43 quartz – drives the day/date display in an 8.8mm case.
Specifications
- Reference: SUR355
- Collection: Essentials
- Gender: Men's
- Movement: Quartz
- Caliber: 6N43
- Functions: Day/date calendar
- Case Material: Stainless steel case
- Diameter: 39.6 mm
- Thickness: 8.8 mm
- Dial Color: Black (sunray)
- Crystal Material: Hardlex crystal
- LumiBrite: LumiBrite hands and markers
- Strap: Stainless steel bracelet
- Water Resistance: 10 bar, 100 meters (330 feet)
- Features: Screw-down case back, polished and brushed finishes
Timepiece History
Seiko's story began in 1881, when a 21-year-old entrepreneur, Kintaro Hattori, opened a shop selling and repairing watches and clocks in central Tokyo. The first watch to carry the Seiko name followed in 1924, and Seiko went on to introduce a long line of watchmaking firsts, including the Quartz Astron, the world's first quartz wristwatch, on December 25, 1969. In 2024, Seiko celebrated the 100th anniversary of the Seiko brand.
The SUR355 is part of Seiko Essentials, a collection that pairs classic and contemporary design with dependable performance, made to keep you stylish and on time on any occasion.
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Only 1 left in stock
Payment options
Pay over time with Shop Pay, PayPal, or lease-to-own.
See all financing options, including Synchrony Luxury in storeShop Pay Installments Split your purchase into installments
| Plan | Payment | Est. APR | Total |
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At checkout, choose Shop Pay, then Pay in installments. You'll see your exact plan before you confirm.
PayPal Pay Later Pay in 4 or Pay Monthly
| Plan | Payment | Est. APR | Total |
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At checkout, choose PayPal, then Pay Later. PayPal shows your exact plan before you confirm.
Lease-to-own · Acima or Progressive No credit needed* · 90-day purchase option
Lease-to-own is not a loan or credit, so there's no APR. Your payment amount and schedule are set in your lease agreement and depend on your state and pay schedule. The lowest-cost way to own is the 90-day purchase option.
Acima Leasing
- Approvals up to $5,000
- 90-day early purchase option (3 months in CA)
- Own in 12, 18 or 24 months
- Payments set around your payday
Progressive Leasing
- No credit needed*
- 90-day purchase option (3 months in CA)
- 12 months to ownership
- Weekly, bi-weekly or monthly payments
Apply above to see your approval amount, or choose Acima or Progressive Leasing at checkout to apply and sign your lease in minutes. Questions? Call us at 661-861-8414.
Estimates & disclosures
Estimates are based on the item price shown, before tax, shipping and any personalization charges, and use the same estimated rates each provider shows in its own payment estimates. Your actual plan, rate and payments are set by the provider when you apply. All options are subject to an eligibility check and approval.
Shop Pay Installments: Rates from 0–36% APR. Payment options through Shop Pay Installments are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. State notices to consumers: affirm.com/licenses.
PayPal Pay Later: Pay in 4 is interest-free and available for eligible purchases of $30–$1,500. Pay Monthly is an interest-bearing installment loan issued by WebBank for eligible purchases of $49–$10,000, with terms of 3 to 24 months depending on purchase amount and a fixed APR of 0%–35.99% based on creditworthiness. Subject to consumer credit approval. Pay Monthly is currently not available to residents of AK, CT, HI or WA. Pay in 4 is currently not available to residents of MO. See PayPal terms.
*No credit needed: lease providers may obtain information from consumer reporting agencies. Not all applicants are approved.
Acima: The advertised transaction is a rental-purchase agreement (rent-to-own agreement, consumer rental-purchase agreement or a lease/lease-purchase agreement, depending on your state) with Acima. Ownership is optional. You will not own the merchandise until the total amount necessary to acquire ownership is paid in full or you exercise your early purchase option. Acquiring ownership by leasing costs more than the retailer's cash price. "Approvals up to $5,000" refers to the maximum amount Acima will spend to acquire goods from a retailer for lease to you. Not available in MN, NJ, WI or WY.
Progressive Leasing: The advertised service is lease-to-own or a rental- or lease-purchase agreement provided by Prog Leasing, LLC, or its affiliates. Acquiring ownership by leasing costs more than the retailer's cash price. No credit needed: Progressive Leasing obtains information from credit bureaus. Not all applicants are approved. Standard agreement offers 12 months to ownership. 90-day purchase options cost more than the retailer's cash price (except 3-month option in CA). Not available in MN, NJ, VT, WI or WY.
- Authorized Seiko retailer
- Manufacturer warranty
- Free shipping
- Ready to ship in 1–2 business days
Care Instructions
Daily Care
• Wipe the case and bracelet with a soft microfiber cloth after wear to remove oils, dust, and fingerprints.
Cleaning
• Use a soft cloth lightly dampened with water and mild soap for occasional cleaning.
• Dry the watch thoroughly with a clean, soft cloth.
What to Avoid
• Avoid bleach, chlorine, harsh chemicals, abrasive cleaners, and household cleaning products.
• Do not use polishing compounds unless specifically recommended by the watch manufacturer.
Stainless Steel and Titanium
• Light surface marks may develop over time with normal wear.
• Titanium can show cosmetic marks differently than stainless steel because of its lighter weight and surface characteristics.
Water Resistance
• Always follow the water resistance rating listed by the manufacturer for your specific watch.
• Water resistance is not permanent and can decrease over time as seals and gaskets age.
• Make sure the crown is fully pushed in or screwed down before water exposure.
• Do not operate the crown, pushers, or other controls while the watch is underwater unless the manufacturer specifically states that it is safe to do so.
• Avoid hot tubs, saunas, and very hot showers, as heat and rapid temperature changes can affect the watch seals.
• Have the water resistance checked periodically, especially after battery replacement, case opening, or service.
Storage
• Store your watch in a clean, dry place when not in use.
• Keep it separated from other jewelry or watches to help prevent scratches.