Black Friday · Through November 30

Extra 10% off all watches

Use the code at checkout on every watch, sale prices included.

Code WATCH10

Online only, through November 30, 2026 at 11:59 pm PT. One discount code per watch.

Skip to product information
1 of 3

Seiko - Brand New

Seiko Essentials Collection - SUR355

  • Quartz movement
  • 39.6 mm case
  • 100 m water resistant
Sale price $211.50
Regular price $235.00
Sale

About this timepiece

Crisp, capable and handsomely understated, the Seiko Essentials (ref. SUR355) is a men's quartz watch that moves easily between workday wear and dressier evenings. Its black sunray dial pairs a day/date calendar with LumiBrite on the hands and markers, so the details that matter are always clear at a glance. Crafted in stainless steel at 39.6mm, the watch mixes polished and brushed finishes for a look that feels both sporty and refined.

Seiko's caliber 6N43 quartz movement runs the time and day/date display inside a case just 8.8mm thick. A screw-down case back accompanies 10 bar, 100 meters of water resistance, and a Hardlex crystal protects the dial. Finished on a matching stainless steel bracelet, it is a classic dress/sport watch that suits almost any wardrobe.

Features

  • Black sunray dial – a classic, light-catching face with a day/date calendar.
  • Polished and brushed steel – contrasting finishes across the 39.6mm stainless steel watch.
  • LumiBrite hands and markers – keeps the time readable in low light.
  • Screw-down case back – paired with 10 bar, 100 meters of water resistance.
  • Caliber 6N43 quartz – drives the day/date display in an 8.8mm case.

Specifications

  • Reference: SUR355
  • Collection: Essentials
  • Gender: Men's
  • Movement: Quartz
  • Caliber: 6N43
  • Functions: Day/date calendar
  • Case Material: Stainless steel case
  • Diameter: 39.6 mm
  • Thickness: 8.8 mm
  • Dial Color: Black (sunray)
  • Crystal Material: Hardlex crystal
  • LumiBrite: LumiBrite hands and markers
  • Strap: Stainless steel bracelet
  • Water Resistance: 10 bar, 100 meters (330 feet)
  • Features: Screw-down case back, polished and brushed finishes

Timepiece History

Seiko's story began in 1881, when a 21-year-old entrepreneur, Kintaro Hattori, opened a shop selling and repairing watches and clocks in central Tokyo. The first watch to carry the Seiko name followed in 1924, and Seiko went on to introduce a long line of watchmaking firsts, including the Quartz Astron, the world's first quartz wristwatch, on December 25, 1969. In 2024, Seiko celebrated the 100th anniversary of the Seiko brand.

The SUR355 is part of Seiko Essentials, a collection that pairs classic and contemporary design with dependable performance, made to keep you stylish and on time on any occasion.

  • Only 1 left in stock

Payment options

Pay over time with Shop Pay, PayPal, or lease-to-own.

See all financing options, including Synchrony Luxury in store
Shop Pay Installments Split your purchase into installments
PlanPaymentEst. APRTotal

At checkout, choose Shop Pay, then Pay in installments. You'll see your exact plan before you confirm.

PayPal Pay Later Pay in 4 or Pay Monthly
PlanPaymentEst. APRTotal

At checkout, choose PayPal, then Pay Later. PayPal shows your exact plan before you confirm.

Lease-to-own · Acima or Progressive No credit needed* · 90-day purchase option

Lease-to-own is not a loan or credit, so there's no APR. Your payment amount and schedule are set in your lease agreement and depend on your state and pay schedule. The lowest-cost way to own is the 90-day purchase option.

Acima Leasing

  • Approvals up to $5,000
  • 90-day early purchase option (3 months in CA)
  • Own in 12, 18 or 24 months
  • Payments set around your payday
Apply now

Progressive Leasing

  • No credit needed*
  • 90-day purchase option (3 months in CA)
  • 12 months to ownership
  • Weekly, bi-weekly or monthly payments
Apply now

Apply above to see your approval amount, or choose Acima or Progressive Leasing at checkout to apply and sign your lease in minutes. Questions? Call us at 661-861-8414.

  • Authorized Seiko retailer
  • Manufacturer warranty
  • Free shipping
  • Ready to ship in 1–2 business days

Care Instructions

Care instructions

Lifetime Authenticity Guarantee

Payment & Shipping

The Art of Presentation

EMPTY DOM REMOVE PROTECTOR